Good ideas that aren't

This former Apple employee had a great idea that Steve Jobs turned down.

In this video, he explains why Steve Jobs was right.

Things don't get complicated because of bad ideas – those are usually easy to spot. It's the good ideas going in the wrong direction.

I see it in scripts and in creative work: adding a good idea to a story doesn't make it a better story. Quite the opposite: it complicates, dilutes, distracts.

Creating is never about piling things up. It's a clear, pure, personal act, and every moment of it points the way.