Strategic Blueprint
Clarify your message and validate your communication before you invest.
Are you about to launch a major communication project, perhaps on a scientific, technical, or particularly complex subject? Are you considering significant investments in time and budget, whether with an agency, internally, or for a specific campaign?
Let's take the time to think it through.
With my dual background as a Civil Engineer (École des Ponts) and a Film Director/Writer, I analyze the complexity of your subject to help you define a clear message and a relevant communication strategy. My role is to provide you with an external, independent perspective to validate your direction and secure your choices BEFORE you commit to significant (and often public) expenditures.
Who Is This Support For ?
- For innovators, researchers, engineers, executives, and any individual or team preparing to communicate on high-value-added subjects that are often complex to convey.
- For those who tell themselves: "We need to launch this project, but where do we start to make sure we do it right?"
- For those кто feel uncertainty about communication options or fear their message won't be understood at its true value.
- Ideally, for those who wish to clarify their vision before briefing an agency or launching the production of their materials.
Obstacles to Effective Communication
This strategic support is designed to help you overcome common hurdles:
- Feeling alone in defining a clear direction when facing the complexity of your topics.
- Communication actions that always seem reactive or "off-target," due to a lack of strategy and sufficient foresight.
- Messages that struggle to convince or projects that stall due to internal disagreements or a lack of shared vision.
- Difficulty in prioritizing actions and budgets amidst a multitude of options (channels, formats, providers) without a strategic roadmap.
What You Concretely Gain
- ✅ A Clear and Actionable Strategic Roadmap: You precisely define your objective, message, audience, and identify the "right first step" for your project.
- ✅ An Expert Partner Who Masters Your Complexity: You benefit from a dual Engineer & Filmmaker perspective to analyze your challenges and translate them into relevant communication.
- ✅ Optimization of Your Future Investments: Your briefs for agencies or internal teams become precise, thus avoiding costly mistakes and wasted time.
- ✅ Independent Advice Focused on Your Best Interest: This session is dedicated to your strategy, with no commitment to subsequent production work.
- ✅ Enhanced Confidence to Act: You approach your communication projects with a clear, validated vision and greater peace of mind.
Our Two-Step Process
Our approach is organized around two distinct sessions to foster in-depth reflection and concrete results:
1. Immersion & Diagnosis (approx. 2h)
We dive deep into your project, your challenges, your ambitions, and your questions. Through active listening and targeted questioning, we identify the fundamental issues that will determine the success of your communication.
2. Debrief & Action Plan (approx. 1h - 1.5h)
Following my analysis and synthesis, I present you with the reframed key points and challenges. We then discuss recommendations for the "next viable step" and validate the roadmap.
My work, analysis, and preparation of your personalized roadmap take place between these two sessions.
Your Concrete Deliverable
At the end of our support, you receive a concise document (1-2 pages). Your roadmap includes:
- A reminder of the main identified challenge.
- The clarified and prioritized objective(s).
- The defined key message(s).
- The specified target audience(s).
- The main constraints discussed and ways to address them.
- A clear recommendation for the next viable step for your project.
This Strategic Roadmap, along with all the ideas and recommendations it contains, is your full property. You are free to use them as you see fit, with the partners of your choice.
Strategic Blueprint Fee
€690 (ex. VAT)
This fee includes:
- Up to 3.5 hours of personalized support over two sessions.
- Your strategic roadmap outlining your next viable step.
Ready? No need to commit immediately, let's discuss it first: