Consolidating Balimmo’s values and story in preparation for producing audiovisual content that is both effective and aligned with the brand.
Situation
Balimmo supports investors in building custom villas in Bali, from land search to rental management. The company was founded by Julien Hognon and Julien Zordan, two entrepreneurs based on the ground in Southeast Asia.
Challenge
The existing communication was already clear on the offering. The ambition was to go further: formalize the brand’s founding values to fuel a coherent and lasting audiovisual content strategy.
Approach
Two individual interviews with the founders, supplemented by an interview with a client. The deliverable formalized a brand platform and a short-form content strategy inspired by the reality TV format.
Outcome
A brand story built around trust as its guiding thread, adaptable across all of the company’s activities. Balimmo has a narrative framework that precedes and structures every piece of communication.