Creating an aligned story and content strategy for the launch of a new brand.
Situation
Emmanuel Piquemal has been an osteopath for fifteen years, author of eight books published by Albin Michel, and founder of the Artemis and Notox associations. In 2026, he launches MRA, a new brand centered on stress and trauma management through concrete exercises.
Challenge
Transforming a rich and scattered journey into a simple, impactful story. Emmanuel’s credibility was not in question; it was the way to articulate it for a new audience that still needed to be built.
Approach
One in-depth individual interview. The deliverable produced a narrative direction centered on vulnerability as proof of authority, a message hierarchy, and a content strategy for the launch of MRA.
Outcome
A story aligned with what Emmanuel has genuinely lived and built. MRA enters its launch phase with a discourse that simultaneously answers “what is it?” and “why you?”.
What I appreciate about Nicolas is his involvement in the project, his clarity and, above all, the rapid concretization of results. You leave with a clear vision and story.