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Roxel Group

Groupe Roxel
Defense Industry · Brand Platform & Production · 2018 à 2025

Supporting Roxel Group, European leader in tactical propulsion, in revamping their brand platform and producing seven promotional films.

Production & Strategy

Roxel is the European leader in tactical propulsion, specializing in the design and manufacture of missile propulsion systems.

A partnership since 2018 on two fronts: the production of seven institutional and industrial films showcasing the group’s expertise, facilities and teams; and a contribution, in 2020, to the creation of a new brand platform that served as the basis for Roxel’s visual identity overhaul.

Content that enables the Roxel Group to maintain a strong presence internally, online, and with its B2B clients and partners, particularly at major trade shows such as Eurosatory, the Paris Air Show and Farnborough.

Credits

Production CHEZFILMS, Screenplay and Direction NICOLAS BOULENGER, Strategic Planning LINE ABRAMATIC, Art Direction CLÉMENT PRAT, Photography FABIEN DRUGEON, Sound VICTOR LOEILLET, Music RÉMI BOUBAL, Production Assistant MARIE SCETBUN, Sound Mix DOMINIQUE CIEKALA.

Sophie-Anne Magdeleine
Nicolas has a remarkable ability to quickly grasp the technical subtleties of our business. It is rare to encounter communicators capable of immersing themselves deeply in an industrial environment and showcasing not only the products, but also the processes and the teams that create them.
Sophie-Anne Magdeleine — Secretary General

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