Clarifying positioning and content creation to enable more consistent promotion on social media.
How we worked
Virginie Lederfajn runs a physical and online shop. She hunts for objects, stages them, sells them. But when it came to creating content: systematic blockage.
The goal of the narrative clarity sessions was to understand why publishing triggered anxiety, and to find an approach built on what was already there: a taste for set design, humour, music.
We arrived at a narrative direction built around a simple idea and a repeatable thread for each piece of content.
I was completely stuck on content creation. Nicolas's guidance helped me clarify my positioning and free myself up. I now feel much more independent and can publish regularly, stress-free, which has allowed me to sell more on social media.