Clarifying the positioning and offering of the Wiim platform ahead of its consumer launch.
Situation
Florent Albero has been an entrepreneur in real estate investment for over twenty years. Wiim AI is his new application: an all-in-one tool designed by an industry professional to democratize access to real estate investment.
Challenge
Clarify the positioning before launch. The application could appeal to very different audiences, each with their own expectations and language. A clear choice was needed to focus efforts and avoid diluting the message.
Approach
One individual interview with Florent Albero. The deliverable structured the positioning questions (target audience, business model, launch strategy) and proposed two distinct narrative directions for the general public and professionals.
Outcome
A clear decision framework to guide the launch, and two stories ready to test. Wiim has a narrative foundation to enter the market without spreading too thin.