Building a cohesive brand narrative to support the diversification of Centreon’s offering, France’s leading IT monitoring and observability platform.
Situation
A French IT observability publisher, Centreon has existed for twenty years. Organic, self-funded growth, backed by a strong open source community. In 2025, a fundraising round and an acquisition opened the path toward a multi-product offering.
Challenge
Bringing several solutions under a single brand narrative. Each product had its own discourse; what was missing was a common story to carry the whole and speak to the market beyond the sales pitch.
Approach
Six individual immersive interviews with founders and key leaders. The analysis produced an explicit mission, prioritized narrative pillars, and a deployment roadmap.
Outcome
A brand narrative that unifies all solutions and can live independently of the product roadmap. Centreon now has a story that speaks to the market, not just to prospects.