If you're going to spend time on social media, you might as well try to learn something.
I know: there's a good chance that these contributions from various strangers and influencers might be misguided.
Despite that, my process remains the same: for years, whenever I come across an idea that resonates, interests me, or challenges me, I jot it down (in Obsidian). Then I compile the ideas by broad topics, which I categorize into sub-categories.
Finally, I try to summarize all of this into one or two sentences that capture the essence of the topic.
For those interested, I'm sharing the "Sales & Marketing" note below, complete with summary and sources.
I haven't discovered anything fundamentally new, but the fact that I've reassembled it myself from different sources makes me feel like I've understood it better.
Hope this helps:
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A client seeks a transformation whose value they perceive or overestimate. They don't care about the details (company, time spent) as long as they are assured of getting what they want. They are willing to pay a premium for the best.
Selling = Demonstrating that you are the best at solving their particular problem.
Sell Value, Not Work
- Money is not a consequence of work, but of the value you provide.
- Don't sell the product. Sell the outcome. The client doesn't buy a product but a transformation.
- Logos drawn on a napkin in 20 seconds for a million - Clients understand the value
- People don't care about your company or your product. They want a benefit, a change, or even better: a transformation
- The importance of service
Low Price = Low Value (→ Bad Clients)
- Low prices attract bad clients, those who require a lot of maintenance. Raise your prices.
- Don't prevent your clients from spending more money.
- Clients find it too expensive? Don't get defensive. Agree with them. Is it not worth it, or do you not have the budget? (Either way, what can we do to make this work for you?)
- The value you sell is correlated with the value you perceive in yourself.
- You can charge as much as you want as long as you prove the value.
- Tony Robbins → Sells at a very high price to "those who really really really want it": "you won't be able to do what these people do".
- Match brands with creators (onboard creators)
Demonstrate Value
- Price is never the problem. Your job is not to lower your price. It's to elevate their perception of value.
- Create a Pitch Deck to sell a service during a video call.
- Never say no. Unreasonable request → "I assume the intention behind this is to solve this?"
- 1️⃣ Problem – "It hurts. Do we want to fix it?" 2️⃣ Proof – "Here's Bob. He fixed it." 3️⃣ Philosophy – "Most people think X. They're wrong. Here's why." 4️⃣ Plan – "Here's my 5-step path to get out of it." 5️⃣ Offer – "I'm doing something. Care to join?"
- Simplified Copywriting 1) You have a problem 2) It hurts a lot 3) You've tried X, Y, Z 4) Nothing worked 5) Different approach 6) Proof it works 7) Guarantee 8) Ready? Click.
- Importance of proof – or not, in fact
- Learn how to advertise. Then approach businesses to help them find clients.
Don't Push. Be Honest.
- With affluent clients, never push. If it works, great. Otherwise, you have other clients.
- Don't be perfect, be sincere and honest. Create an authentic relationship.
- Always address the human, not the company.
- Be a salesperson who doesn't put pressure. Only sell them what they want or what will help them. "Buy theirs! And have peace of mind!"
- You don't create demand or desire, you direct it towards your service/product.
Learn to Close
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