You're communicating out of order.
Literally.
You're trying to hang the tinsel before the tree.
And it's Easter.
Now that things are working better for me (50k followers, 10 leads a week, tons of messages and opportunities), let me walk you through the steps I recommend.
Which are pretty simple, really:
1. Pin down your unique story
Nobody will pay top dollar for doing what everyone else does.
Sum up your unique value in two sentences.
These two sentences have to resonate with you 100% and build on your real strengths.
If you force it or fake it, even a little, you'll burn out.
And success depends on your ability to set up a mechanism that lasts.
2. Create a CTA and an offer
Yes: a single offer.
Very clear, very strong, fully aligned with your value.
With a button on the front page (Call to Action).
That button is your only metric.
Followers, feedback, pats on the back are all great.
But what we want to know is how many people click.
The ones considering paying for what you offer.
Those are your future clients.
3. Create content to spread your story
To exist (and to get clicks on your button), a stream of people has to come into contact with your story.
For that, you have to create content.
Otherwise, how would the public know what you offer?
Yes, social videos work well today.
But your website, the people you meet, your articles, your talks are content too.
And every time, you weave in your story.
It's the repetition of your story that carves out a slot in the viewer's mind.
Your name, or your company's, gets tied to one specific subject.
That's why people call you.
4. Start a dialogue with your market
So far, you haven't defined your target. That's normal.
You've defined yourself and your offer.
Your target is the people who click the button.
You adjust your story based on their feedback.
You build your customer avatar from what they ask you for.
But never stepping outside what makes sense to you. Otherwise you won't go the distance.
Because the goal is to last.
5. Enrich your communication
You don't spend a fortune (or your energy) before you've found a story that works.
That is, a story:
- That works for you,
- That attracts paying clients.
Once you have that, you can step on the gas:
Articles, videos, newsletter, podcast, paid ads...
Whatever is easiest and most natural for you.
You put bigger and bigger resources into a sharper and sharper story, because you have proof it works (revenue, not compliments).
That's the key to long-term growth.
If you hit a plateau, it's because your story is too generic. Sharpen it.
Because before being a manager, an entrepreneur is a storyteller.
Management is the work of handling your clients.
But you win those clients through your story.