My first freelance assignments involved creating vision films for Publicis pitches targeting major luxury brands.
Vision Film: Showing What Doesn't Exist Yet
At first glance, a vision film could be compared to a "video moodboard": a visual reference that brings together various elements from existing sources to showcase the spirit of a campaign or project before it comes to life. The difference is that video is infinitely richer: beyond aesthetic and graphic references, a vision film combines editing, music, and motion graphics to tell a story and create genuine emotion.