My first freelance assignments involved creating vision films for Publicis pitches targeting major luxury brands.
My first freelance assignments involved creating vision films for Publicis pitches targeting major luxury brands.
Vision Film: Showing What Doesn't Exist Yet
At first glance, a vision film could be compared to a "video moodboard": a visual reference that brings together various elements from existing sources to showcase the spirit of a campaign or project before it comes to life. The difference is that video is infinitely richer: beyond aesthetic and graphic references, a vision film combines editing, music, and motion graphics to tell a story and create genuine emotion.
It's a formidable tool for selling a project or vision: all the elements are there, presented within a custom creation that has been carefully crafted, tested, and works every time. There's no better springboard for starting a pitch or presentation: the project is no longer an abstraction—you see it, you feel it, it exists.
This is why Publicis never enters a competition without producing a vision film.
Key Projects
During my three years of collaboration with Publicis, I created the following films.
L'Oréal Signature - Bring Beauty to Life
While vision films are often created from existing sources, the image above is from a shot I set up and filmed at the last minute to illustrate a specific idea in the film.
Fun fact: the English voiceover I had recorded myself for the mockup was so well-received that it was kept for the final version. Two years later, I was asked to record a new one in a professional studio for a L'Oréal Corporate film that I also produced.
Club Med - This Place is my Club
Music plays a crucial role in creating emotion in a vision film. Often, the voiceover and images are re-edited to follow the emotional progression of the music.
Ferrero - A Special Moment
Despite the diversity of sources, good vision films stay focused. The aesthetic, rhythm, and message are tightened around a strong idea that must come through at all costs.
Vuitton - Change is our Journey
Vision films often use 2D and 3D motion graphics to adapt existing images or even bring concepts that don't yet exist to life.