Industrie

Supporting Roxel at the Paris Air Show

08 Jul 25 · Note · Événement Communication Industrie

A pleasure to support the Roxel Group once again at the Paris Air Show.

Our challenge this year: to translate key concepts from their strategy (competitiveness, agility, standardization...) into visuals that visitors could understand at a glance.

My work was divided into two key stages:

💡 Strategy & Concepts
Gaining a deep understanding of the technical requirements dictated by strategic goals through targeted interviews with the R&D team, in order to translate them into visual concepts.
🎥 Production & Management
Assembling and managing the artistic and technical teams to bring these ideas to life, particularly through the creation of custom 2D and 3D sequences.

A trusted collaboration that began in 2018 (with the founding of my agency, ChezFilms!) which allows me to combine strategic thinking with hands-on creation every time. Thank you to the Roxel teams for this lasting partnership.

Contenus médias Roxel 8 min 2025 Industrie

Since 2018, I have been supporting Roxel, an industrial group in the defense sector, with their strategic communication and media content production.

From 2018 to today, I have produced seven videos for Roxel that have showcased their employees, their methods, and their industrial facilities in France and England. In 2020, I assisted them in building a new brand platform that served as the foundation for redesigning their visual identity.

Thanks to this content, the Roxel group continues to establish a strong presence internally, online, and with their B2B clients and partners, particularly at major trade shows such as Eurosatory, the Paris Air Show, and Farnborough.

Documentaire École des Ponts 52 min 2024 Interview Recherche Industrie Éducation

Viaduc de Millau, Fondation Vuitton, China National Opera... Engineers behind some of the world's greatest civil engineering structures reflect on the future of construction.

Project Origins

Initially titled "The Great Builders of Civil Engineering," this documentary project was launched by Sophie Mougard, Director of ENPC (École Nationale des Ponts et Chaussées), to preserve a living record of renowned engineers who had taught at Ponts and were nearing retirement. The primary goal: to ensure no student left the School without knowing the great names and major works associated with it.

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