Bob really enjoyed his new niche.
To be identified – by your hierarchy, networks, the public – you need to be identifiable.
People need to say about you: "He/She is the person who... [unique activity]".
BUT, contrary to what is sometimes thought, this doesn't mean you have to "fit into a box," a well-defined category that doesn't suit you. No need to "truncate" who you are / what you do to meet market expectations.
You can absolutely craft the niche that you like. Make it as vast and personal as you wish.
AS LONG AS...
You are able to communicate its value to others.
This can be scary at first. When you build something custom-made, mass-produced messages no longer work. You have to take up the pen yourself. But:
- You are the expert – you built it.
- You don't have to convince everyone. A handful will suffice.
- It's so special that it will surely attract attention.
And you'll see: once you've taken the leap and tasted the custom-made, it's hard to go back.