Skip to main content

Alignment

A Few Quotes on Alignment

08 May 25 · Note · Alignement Communication

Since I've been talking about alignment all week, here are a few quotes that have guided me.
Let's start with the observation:

The pain of feeling like the only way you could belong, is by betraying yourself.

Alok Vaid-Menon

If the path before you is clear you're probably on someone else's.

Carl Jung

On entrevoit le bénéfice :

Be yourself so the people looking for you can find you.

Arlan Hamilton

If there's something you find easy that other people find difficult, do that for a living. There's money in that.

Jimmy Carr

I can't make that amazing Mac'n'Cheese at the restaurant without it being also an expression of me.

Chef Babette Davis

So then we establish a discipline:

If the fool would persist in his folly he would become wise.

William Blake

Don't try to be original. Be simple. Be good technically, and if there is something in you, it will come out.

Henri Matisse

If you work that hard, maybe it's not there. The best things often come naturally.

Conan O'Brien

Then we eventually realize it might be a duty:

Because you can. And only you can. If you don't do it, it won't be done.

A. Whitney Brown

Active men are usually lacking in higher activity – I mean individual activity. They are active as officials, businessmen, scholars, that is, as generic beings, but not as quite particular, single and unique men. In this they are lazy.

Nietzsche

If you have any others, I'd love to hear them :)

Create Your Niche (Not Just a Box)

06 May 25 · Note · Communication Alignment
Bob Fleurs - Construisez votre propre case

Bob really enjoyed his new niche.

To be identified – by your hierarchy, networks, the public – you need to be identifiable.

People need to say about you: "He/She is the person who... [unique activity]".

BUT, contrary to what is sometimes thought, this doesn't mean you have to "fit into a box," a well-defined category that doesn't suit you. No need to "truncate" who you are / what you do to meet market expectations.

You can absolutely craft the niche that you like. Make it as vast and personal as you wish.

AS LONG AS...

You are able to communicate its value to others.

This can be scary at first. When you build something custom-made, mass-produced messages no longer work. You have to take up the pen yourself. But:

  • You are the expert – you built it.
  • You don't have to convince everyone. A handful will suffice.
  • It's so special that it will surely attract attention.

And you'll see: once you've taken the leap and tasted the custom-made, it's hard to go back.

Subscribe to Alignment