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Supporting Roxel at the Paris Air Show

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Roxel Salon du Bourget


A pleasure to support the Roxel Group once again at the Paris Air Show.

Our challenge this year: to translate key concepts from their strategy (competitiveness, agility, standardization...) into visuals that visitors could understand at a glance.

My work was divided into two key stages:

  • 💡 Strategy & Concepts
    Gaining a deep understanding of the technical requirements dictated by strategic goals through targeted interviews with the R&D team, in order to translate them into visual concepts.
  • 🎥 Production & Management
    Assembling and managing the artistic and technical teams to bring these ideas to life, particularly through the creation of custom 2D and 3D sequences.

A trusted collaboration that began in 2018 (with the founding of my agency, ChezFilms!) which allows me to combine strategic thinking with hands-on creation every time. Thank you to the Roxel teams for this lasting partnership.

Science Communication Workshop for ANDCS

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Présentation pour l'Association Nationale des Doubles Cursus en Médecine
Science & Storytelling - Championing Truth Through Stories

This is the theme of the workshop I will have the pleasure of leading on Sunday, July 6th, at the annual conference of the French National Association for Dual-Degree Health Programs (ANDCS) for its future MD-PhD and PharmD-PhD researchers.

We'll explore how a solid narrative structure (yes, the same one used in *Rocky* or *The Lord of the Rings*!) is an essential tool for creating an emotional connection and persuading an audience (a jury, investors, the general public...).

We will also address some of the mental blocks that often prevent scientific or technical profiles from truly finding their voice:

  • ❌ "Communicating is manipulating" (Spoiler: it's not)
  • ❌ "You have to become a salesperson" (Definitely not)
  • ❌ "It's just extra work" (Less than you think)

For those interested, an article summarizing the presentation and answering questions will be available on my site in the days following the event.

My thanks to ANDCS, Eva Galateau, Cristina Lemos, and the Institut Curie.

My first freelance assignments involved creating vision films for Publicis pitches targeting major luxury brands.

Vision Film: Showing What Doesn't Exist Yet

At first glance, a vision film could be compared to a "video moodboard": a visual reference that brings together various elements from existing sources to showcase the spirit of a campaign or project before it comes to life. The difference is that video is infinitely richer: beyond aesthetic and graphic references, a vision film combines editing, music, and motion graphics to tell a story and create genuine emotion.

What I Learned from Leading an Improv Workshop

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Affiche pour notre première représentation. Crédit : Noémie Chevaucher.
Poster credit: Noémie Chevaucher.

This year, I led a weekly improv workshop that just had its first public performance.

People often tell me "I could never do that."

  • ❌ I'm afraid to go on stage
  • ❌ I'm not spontaneous enough
  • ❌ I'm not funny enough

But what became crystal clear to me this year is that improv has NOTHING to do with any of that.

You don't need to "be funny", or have witty comebacks.

To build an unscripted story that captivates an audience, you just need to follow three simple rules:

  1. Accept what your partner offers.
    Even if it's crazy or unexpected. If it's said, it's real. You start from there.
     
  2. Build on that offer.
    You can't ignore it or go in another direction. You add YOUR brick on top of the one that was just laid down. (That's the famous "YES, AND...")

I added a third rule, the most important one for me:

  1. Throw away the idea in your head.
    Before going on stage – or asking for a raise, or confronting a loved one – we often already know what we're going to say. We have a plan.

Next time, try this experiment: plan as much as you want, but at the last second, throw it all away. Enter the arena with an empty mind.

Three things will happen:

  • You'll no longer be "in your head," so you'll actually be listening.
  • You'll be surprised by your own reactions.
  • You'll feel more alive than usual.

Experiencing this spontaneity and presence in a "safe space" within a group built on trust and laughter is a chance I was lucky to have this year. I recommend it 👍.

And since we're on my professional website: YES, this experience also feeds into my professional public speaking coaching BLAH BLAH BLAH.

Like many filmmakers, I cut my teeth as a writer and director in the world of short films. Here is a selection.

Monday Morning (France 2)

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Lundi Matin, court métrage de Nicolas Boulenger - Bernard Mazzinghi face à Joël Lefrançois

🏆 Audience Award - Riom Science Film Festival 2024

As writer and director, I designed Panic in Space as a sci-fi comedy that humorously explores the major challenges of our time: isolation, technology, community... The project, shot with about thirty actors on a green screen at the Studio Off Courts, is currently in post-production.

Discover below episode 5, "A Thousand Years of Solitude," which won the award at the Riom festival (turn on English subtitles in the menu):

  • Genre: Comedy, Sci-Fi
  • Format: Web Series (12 x 5-8 min)
  • My Role: Writer, Director, Producer
  • Status: Post-production (Release scheduled for 2025)
  • Festivals: Riom Science Film Festival, Nuées Ardentes, Off Courts (Official Selections)

Pitch

Distant future.

Humanity 🌍 has conquered distant galaxies and spread across the universe 🚀.

Coaching PhD students at Institut Curie for their scientific pitch presentation on intracellular drug transport for EU-Life competition.

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Coaching pitch Doctorants Institut Curie
Coaching Priyanka, Sonia, and Chandini at the Institut Curie

Since 2014, I have been supporting the promotion of UNESCO Campus through multi-camera reports combining filming, interviews, and infographics.

UNESCO Campus organizes meetings between experts and middle school students on major current issues: Ocean, Sport, Children's Rights.

Since 2014, I have been producing reports using one or two cameras to follow the event, film the interventions of guests and experts on stage, interview key people, and document the day through a two to three-minute edit used to promote the program.

Since 2018, I have been supporting Roxel, an industrial group in the defense sector, with their strategic communication and media content production.

From 2018 to today, I have produced seven videos for Roxel that have showcased their employees, their methods, and their industrial facilities in France and England. In 2020, I assisted them in building a new brand platform that served as the foundation for redesigning their visual identity.

Thanks to this content, the Roxel group continues to establish a strong presence internally, online, and with their B2B clients and partners, particularly at major trade shows such as Eurosatory, the Paris Air Show, and Farnborough.